Myriam Hernández Múzquiz

By utilizing a systematic approach that involves process analysis and refining workflow efficiency through digital transformation, while focusing on reducing costs, I enhance business workflows. Additionally, I manage a new user experience process that supports a lead generation strategy and increases operational business logic among a large workforce through effective project management.

By leveraging a data-driven approach in my project management efforts, I implemented a digital transformation that included an internal direct sales and multi-channel B2B lead generation strategy. This initiative successfully cultivated a qualified sales pipeline across diverse countries by enhancing database integrity and expediting lead generation.

I have successfully managed projects that facilitated digital transformation and led to significant software adoption for both internal and external workforces. My focus is on implementing a lead generation strategy that ensures responsible technology use while consistently improving the user experience and achieving key performance goals through effective project management.

With a proven track record as a successful target account sales strategist, I am proud to have generated over $1 million in revenue from new logo sales in my first term as a business development manager. My ability to develop and nurture new accounts through cold calling, direct visits, and tailored media solutions has been a key driver of my success, particularly as I implemented a lead generation strategy that aligns with ongoing digital transformation efforts and effective project management.

Optimizing processes through digital transformation requires analyzing and refining a system to achieve the best possible outcome while maximizing efficiency or minimizing costs. My expertise lies in identifying constant disruption and redundancy, as well as developing a lead generation strategy that finds the optimal solution within given constraints. Implementing structured project management methods and strategies drives changes and leads to improved results within specific periods of time.

Collaboration between diverse teams and individuals is key to achieving business goals, especially in the context of digital transformation. My approach focuses on building relationships that foster trust, innovation, and effective project management by integrating varied knowledge and perspectives. By defining new workflows, quality metrics, and software adherence, we can ensure team alignment and enhance our lead generation strategy.